Rogers Communications has reported its Q4 financial and operating results. The company experienced growth in its operating profit, adjusted net profit, as well as revenue.

Operating profit rose 2.8% to $1.09 billion over a year ago, while adjusted net profit increased from $338 million, to $372 million. Meanwhile, revenue increased slightly from $3.14 billion to $3.18 billion, year-over-year.

Rogers experienced consolidated quarterly revenue growth of one percent, with wireless revenue growth of two percent, operations revenue growth of three percent, and media revenue growth of three percent, versus Q4 2010.

Meanwhile, adjusted profit increased by 83% at media, and by eight percent at cable operations, but was offset by a five percent decline at wireless. The latter, the company says, reflects the upfront costs associated with a record number of smartphone activations, iPhone sales, and a decline in voice average monthly revenue, per user (APRU).

Wireless data revenue for the quarter, however, grew by 19% and net postpaid subscriber additions totaled 42,000. Rogers also activated 791,000 additional smartphones during the quarter.

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