The Canadian Broadcast Media Consortium has announced that a substantial number of Canadian's tuned into its first three days of coverage (July 28-30) of the London 2012 games. On average, 2.1 million viewers engage in the Consortium's 22 hours of daily coverage.

The daily average, the Consortium says, is up an impressive 74% compared to the same period for the Beijing 2008 games. What's more, it says that CTV's tape-delayed prime time coverage of London 2012 (1.9 million), is tracking 45% higher than CBC's live/taped coverage of Beijing 2008, for the same period.

Thus far, 28 million Canadians (83.4% of the population), have tuned in to CTV, TSN or Sportsnet to watch some form of Olympic coverage.

Swimming (likely to do with Michael Phelps' historic medal count pursuit, which was achieved last night), has been watched by more than 13 million viewers, in the first three days alone.

Now, if only the Consortium would part ways with that God-forsaken I Believe theme song - it's so Vancouver 2010.

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