In a surprise announcement, James Murphy, President of the Power Audio Video Buying Group and Bertrand Bergeron, President of La Clef de Sol and Cybertronic today announced La Clef de Sol is the latest organization to join the Power Audio Video Buying Group, bringing the year old buying group's representation to over 300 retail storefronts across Canada..

"This is an important relationship for both parties", stated Murphy, "and a positive step forward for both our current members and our valued suppliers. I have had a long term relationship with Bertrand Bergeron and together we believe that there will be positive long term benefits in working together."

Murphy expressly pointed out his gratitude to Claude Viau, CEO of SonX Plus, who helped Power Group make this new partnership possible. "It was just over a year ago that SonX Plus became the first member of the Power Group", noted Murphy, "providing us with the initial resources to grow our membership and supplier base.

"I believe that this new relationship between the Power Audio Video Group team and the La Clef de Sol/Cybertronic team will provide immediate benefits to all affiliated group members", said Bergeron. "This is a long term strategic relationship that will assure significant resource development, revenue growth and profitability for every retailer associated with Power Audio Video Group, La Clef de Sol and Cybertronic."

Murphy continued, "We have never wavered in our primary objective when we formed the Power Audio Video Group to meet the on-going needs of the independent and regional dealer channel and provide tools so they have an opportunity to prosper. This channel provides consumers with a wide variety of products and services and these retailers are pillars in their local markets".

"Over the course of the past year, our group has enjoyed bringing together a diverse and talented roster of members", added Robert Gumiela, Vice-President of Marketing of the Power Audio Video Group. "Our members have become engaged in and have been provided with a unique set of resources and information which is critical in turbulent economic times. This new relationship brings together more than 300 retail storefronts across Canada under a unified working agreement."

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