Shoppers Drug Mart Corporation is set to celebrate its 50th anniversary next month, but has kicked off the party early through an online hub that allows customers to share their memories of the store.

The 50 Fabulous Years digital hub can be accessed through a link found upon the homepage of the Shoppers Drug Mart Website. When entered, one can view the store's timeline of memorable events, as well as testimonials that have been posted by customers.

In order to post a testimonial, the user merely clicks the applicable link and follows the onscreen instructions. He is required to provide a story about an instance in which Shoppers Drug Mart was there for him, as well as the decade in which this event occurred, how the situation made him feel, plus general contact information.

The user can then upload a photo of himself, or choose an avatar.

Canadians will be able to share their memories within the hub from now, through to September 23.

"With this new digital initiative, Canadians can join the celebration and share experiences that have helped make Shoppers Drug Mart a leading destination for their health, beauty and convenience needs," says Sandra Sanderson, Senior Vice-President, Marketing, Shoppers Drug Mart. "We look forward to hearing about the many ways Shoppers Drug Mart has helped Canadians look, live and feel fabulous over the past 50 years."

Shoppers Drug Mart carries a number of consumer electronics products including video game consoles, televisions, movies, batteries and more.

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