Conan the Barbarian will be the next feature film to be released with D-Box motion coding technology, allowing movie-goers to sit in the VIP D-Box MFX seats in participating theatres, and enjoy shakes, shimmies, and rumbles in sync with the on-screen action.
This represents D-Box's third feature film with Lionsgate, and continued growth of the company's business on the commercial end of the market. The technology will translate well to Conan, an action flick full of battle scenes and high-action movements.
D-Box motion coded seats are available in a number of theatres around the world, including a few in Canada, such as the Queensway Cinemas in Etobicoke, ON. The company has forged an agreement with Cineplex.
"This is an incredible addition to our summer lineup, Conan the Barbarian is a perfect match for our subtle, refined motion effects," says President and CEO of D-Box Technologies, Claude Mc Master. "Lionsgate has been a long-time supporter of D-Box, and we expect great success with this upcoming motion picture."
"We are thrilled to be working with D-Box again," adds Lionsgate Eexecutive Vice President, General Sales Manager David Spitz. "Conan the Barbarian is the ultimate immersive experience that I know will be a great ride for audiences."
For a complete listing of theatres offering the D-Box experience, visit www.d-box.com. For a trial of news on D-Box, including movie releases and theatre seat openings, search "D-Box" on this Website.
Conan the Barbarian will be released in theatres on August 19.
D-Box announced its highest annual revenue ever for this fiscal year ending March 31, 2011, at $6,684,740.