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Astral Media Inc.'s shareholders have approved the acquisition of all of its issued and outstanding shares by BCE Inc.
Astral Radio, a division of Astral Media Inc., plans to launch its own on-demand streaming music and music video service that will be available online and on mobile devices.
BCE Inc. and Astral Media Inc. have announced a definitive agreement that will see Bell purchase all of Astral's issued and outstanding shares for $3.38 billion. The deal will combine two Canadian media empires.
Even though the Saynotobell.ca coalition and Telus have publicly lashed out against the proposed merger of BCE Inc. and Astral Media, the latter companies appear to be trying to win Canadians over one province at a time.
Astral Radio has launched its new, on-demand digital music service across the NRJ and Virgin Radio Networks. Individuals can put the service to use both online, and through mobile devices.