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Sir Richard Branson invaded Toronto to encourage Canadian customers to join the revolution...the company's new post-paid, wireless revolution, that is. Virgin Mobile Canada held an action-packed press conference in busy downtown Toronto Dundas Square to promote its new post-paid plans, which aim to offer things like user-selectable "free" airtime, and easy contract changes.
Sir Richard Branson, Chairman of the Virgin Group of Companies which includes, among others, Virgin Mobile, launched his Virgin Unite program in Canada last night at the Direct Energy Centre in Toronto, ON. The program aims to make a difference in three areas: the environment, youth in need, and stopping the spread of preventable diseases like HIV/AIDs, malaria, and tuberculosis.
A little late to the boat, but a month and-a-half after Rogers announced that it would be removing the system access fee from subscribers' plans, Virgin Chairman Sir Richard Branson has issued a statement urging for new standards in the mobile industry to get rid of "bogus" fees altogether.
Virgin Mobile's Founder and Chairman (and entrepreneur-extraordinaire) Sir Richard Branson is scheduled to deliver a keynote address at the CTIA Wireless trade show, which takes place April 1-3 in the Las Vegas Convention Center in Las Vegas, NV.