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Netflix Inc. says that its users spent more than two billion hours watching TV shows and movies through its streaming content service in Q4.
Providing further evidence that consumers are moving toward streaming content is a new study by In-Stat that finds shipments of streaming media players to reach 3.6 million worldwide in 2011. However, the firm notes that streaming appears to be following a direction whereby it is a function within a more common consumer electronics products versus being a central function of the device.
Netflix has initiated an US$8 DVD-only plan that will surely appeal to those who aren't yet interested in just streaming video content through the service.
Netflix Inc. no longer has plans to rename its DVD-by-mail service, Qwikster. This means U.S. consumers can continue going to the Netflix Website for both unlimited streaming, and unlimited DVD rentals.
Netflix Inc. in the U.S. has chosen to completely separate its movie streaming business from its DVD-by mail service. The latter will be re-named Qwikster, and will work independently from the streaming system.