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According to TNS Canadian Facts' monthly Consumer Confidence Index tracking study, consumer confidence is up, standing at 115.5 from 110.5 in February. More than half of respondents said they think the economy is "very" or "fairly good", while 49 per cent said they think there are "many" or "very many" jobs available.
TNS Canadian Facts reports a steady increase in Canadian consumer confidence over the past few months, rising from 83.7 in March to 90.5 in April, and up to 94.1 already this month.
According to a poll conducted by TNS Canadian Facts, consumers are welcoming wireless number portability (WNP) with open arms, expecting to benefit from increased competition. WNP allows a customer to switch wireless service providers and keep their current phone number; or even switch from a landline to a wireless provider and keep the same 10-digit number. Although most customers say they're not ready to up and switch right away, many are weighing their options, saying they're likely to switch in future. WNP came into effect in Canada on March 14 (see related story).
Canadians are among the most tech-hungry and tech-savvy consumers in the world, according to new research from TNS. This is especially so when it comes to smartphones and tablets, and those of the male persuasion.
There's a wealth of opportunity in the wireless world in Canada, given that the country continues to lag behind other G8 countries, and even some developing countries, in cell phone adoption. However, it will take some work on the industry's part to convince naysayers to jump on board, and current owners to upgrade.